Prerequisites

Base URL

POST https://{tag.your-domain.com}/mark
Content-Type: application/json
Cookie: _fbp=fbpValue; _fbc=fbcValue; _ttp: ttpValue

Cookies Used on This Website

This table provides information about the cookies used on this website.

Cookie Name	Description	Required
_fbp	When the Meta Pixel is installed on a website, and the Pixel uses first-party cookies, the Pixel automatically saves a unique identifier to an _fbp cookie for the website domain if one does not already exist. See here for more information.	No
_fbc	When a user clicks on an ad on Facebook, the link sometimes includes a fbclid query parameter. When the user lands on the target website, if the website has a Meta Pixel that uses first-party cookies, the Pixel automatically saves the fbclid query parameter to an _fbc cookie for that website domain. See here for more information.	No
_ttp_	To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok. See here for more information.	No

Request Body

{
    "x-cf-ip": IP,  //user ip address
    "x-cf-loc": Location, //user country code
    "pageUrl": PageURL, // page URL from where event triggered
    "event": Event, // event event
    "muid": MUID, //unique identifier of each user
    "mt_ref_src":"", //optional
    //add other body depending on event type
}

INFO

Additional body data needs to be sent depending on the event type

Event Data Fields

This table summarizes the fields included in the event data payload:

Field Name	Description	Required
x-cf-ip	User IP address	Yes
x-cf-loc	User location (country code)	Yes
pageUrl	Page URL where the event was triggered	Yes
event	Specific event that occurred	Yes
muid	Unique identifier for each user	Yes
mt_ref_src	Optional referrer source	No
Additional Fields (Event Specific)	Additional fields specific to the event type	Varies

Note: The "Additional Fields" section will vary depending on the specific event type. Please refer to the documentation for your specific event types to determine the additional fields required or available mentioned below.